Essential law for marketers /

'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner. Each chapter in the book offers, in simple...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kolah, Ardi
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford ; Boston : Butterworth-Heinemann, 2002.
Temas:
Marketing > Law and legislation > England.
Marketing > Law and legislation > Wales.
LAW > Military.
Marketing > Law and legislation.
England.
Wales.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Foreword / Malcolm McDonald
  • 1. Introduction
  • 2. Making agreements
  • 3. Making statements
  • 4. Liability for defective products
  • 5. Intellectual property rights
  • 6. Copyright
  • 7. Data protection
  • 8. Defamation
  • 9. Advertising and labelling
  • 10. Broadcasting
  • 11. Licensing and merchandising
  • 12. Sponsorship and hospitality
  • 13. Promotions and incentives
  • 14. Lobbying
  • 15. Cyber marketing
  • 16. Niche marketing
  • 17. Ambush marketing
  • App. ii. Essential Law for Marketers Matrix.

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