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Essential law for marketers /
'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner. Each chapter in the book offers, in simple...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford ; Boston :
Butterworth-Heinemann,
2002.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Kolah, Ardi. | |
| 245 | 1 | 0 | |a Essential law for marketers / |c A. Kolah. |
| 260 | |a Oxford ; |a Boston : |b Butterworth-Heinemann, |c 2002. | ||
| 300 | |a 1 online resource (xv, 424 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Foreword / Malcolm McDonald -- 1. Introduction -- 2. Making agreements -- 3. Making statements -- 4. Liability for defective products -- 5. Intellectual property rights -- 6. Copyright -- 7. Data protection -- 8. Defamation -- 9. Advertising and labelling -- 10. Broadcasting -- 11. Licensing and merchandising -- 12. Sponsorship and hospitality -- 13. Promotions and incentives -- 14. Lobbying -- 15. Cyber marketing -- 16. Niche marketing -- 17. Ambush marketing -- App. ii. Essential Law for Marketers Matrix. | |
| 520 | |a 'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner. Each chapter in the book offers, in simple English, full analysis of the law on each subject, and illuminates it with numerous examples and cases taken from current industry practice. It also offers helpful tips and suggestions for 'keeping it legal' without losing sight of the overall commercial objecti. | ||
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Marketing |x Law and legislation |z England. | |
| 650 | 0 | |a Marketing |x Law and legislation |z Wales. | |
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| 651 | 7 | |a England. |2 fast |0 (OCoLC)fst01219920 | |
| 651 | 7 | |a Wales. |2 fast |0 (OCoLC)fst01207649 | |
| 776 | 0 | 8 | |i Print version: |a Kolah, Ardi. |t Essential law for marketers. |d Oxford ; Boston : Butterworth-Heinemann, 2002 |z 0750655003 |z 9780750655002 |w (OCoLC)49044244 |
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