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Essential law for marketers /
'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner. Each chapter in the book offers, in simple...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford ; Boston :
Butterworth-Heinemann,
2002.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | 'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner. Each chapter in the book offers, in simple English, full analysis of the law on each subject, and illuminates it with numerous examples and cases taken from current industry practice. It also offers helpful tips and suggestions for 'keeping it legal' without losing sight of the overall commercial objecti. |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (xv, 424 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781429483933 1429483938 9786611013943 6611013946 0080494838 9780080494838 1136405364 9781136405365 1281013943 9781281013941 |