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Mastering business planning and strategy : the power and application of strategic thinking /
Serves as a practical guide to developing successful business plans and strategies. This work looks at practical techniques for profiling the business and the competition, analysing the market, mastering strategic thinking, positioning for marketplace success, option appraisal and strategic decision...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Thorogood,
©2007.
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| Edición: | 2nd ed. |
| Colección: | Masters in management series.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Serves as a practical guide to developing successful business plans and strategies. This work looks at practical techniques for profiling the business and the competition, analysing the market, mastering strategic thinking, positioning for marketplace success, option appraisal and strategic decision making, as well as implementing change. |
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| Notas: | Previous edition: 1998. |
| Descripción Física: | 1 online resource (176 pages) |
| ISBN: | 9781854184368 1854184369 1281205052 9781281205056 9786611205058 6611205055 |