Managing customer relationships on the internet /

For marketers, the internet is increasing in importance. One important marketing issue is how to initiate, develop, and manage relationships with customers through the internet. This holds true for marketing of goods and services, in domestic as well as international markets. This book aims to impro...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Lindstrand, Angelika, Johanson, Jan, 1934-, Sharma, Dharma Deo
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Oxford : Elsevier, 2006.
Colección:International business and management series ; 18.
Temas:
Customer relations > Management.
Relationship marketing.
Internet marketing.
Marketing relationnel.
Marketing sur Internet.
BUSINESS & ECONOMICS > Customer Relations.
Customer relations > Management
Internet marketing
Relationship marketing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Contents; Contributors; The Development of Research on Marketing: A Historical Perspective; Part I; Chapter 1 E-Service and Knowledge Formation: The Use of a Web-Based E-Messaging System in HealthCare; Chapter 2 Mobile Solutions in Logistics: Effects on Activities in a Hospital Environment; Chapter 3 Technology-Driven Discovery as a Catalyst for Entrepreneurial Action: A Case Study of the Implementation of Information Technology in a Group of Firms; Chapter 4 Resource Dependence Theory in an E-Grocery BTC Context: The Case of Speciality E-Grocer X.

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