|
|
|
|
LEADER |
00000cam a2200000 a 4500 |
001 |
EBSCO_ocn163811226 |
003 |
OCoLC |
005 |
20231017213018.0 |
006 |
m o d |
007 |
cr cnu---unuuu |
008 |
070813s2006 ne a ob 001 0 eng d |
040 |
|
|
|a N$T
|b eng
|e pn
|c N$T
|d YDXCP
|d N$T
|d OCLCQ
|d EBLCP
|d OCLCQ
|d MHW
|d OCLCQ
|d OCLCO
|d BTCTA
|d CNCGM
|d E7B
|d DKU
|d IDEBK
|d REDDC
|d MERUC
|d OCLCQ
|d N$T
|d OCLCF
|d OCLCQ
|d DEBSZ
|d OCLCQ
|d AGLDB
|d OCLCQ
|d VNS
|d VTS
|d OCLCQ
|d STF
|d M8D
|d OCLCQ
|d AJS
|d OCLCQ
|d OCLCO
|d INARC
|d OCLCO
|d OCLCQ
|d UKAHL
|d OCLCQ
|d OCLCO
|
016 |
7 |
|
|a 013311228
|2 Uk
|
019 |
|
|
|a 156990686
|a 426470023
|a 648300395
|a 935271780
|a 961609254
|a 962587255
|
020 |
|
|
|a 9780080479071
|q (electronic bk.)
|
020 |
|
|
|a 0080479073
|q (electronic bk.)
|
020 |
|
|
|z 0080441246
|q (Cloth)
|
029 |
1 |
|
|a DEBBG
|b BV043152775
|
029 |
1 |
|
|a DEBSZ
|b 42219994X
|
029 |
1 |
|
|a DEBSZ
|b 430397909
|
029 |
1 |
|
|a DEBSZ
|b 449220265
|
035 |
|
|
|a (OCoLC)163811226
|z (OCoLC)156990686
|z (OCoLC)426470023
|z (OCoLC)648300395
|z (OCoLC)935271780
|z (OCoLC)961609254
|z (OCoLC)962587255
|
050 |
|
4 |
|a HF5415.5
|b .M158 2006eb
|
072 |
|
7 |
|a BUS
|x 018000
|2 bisacsh
|
082 |
0 |
4 |
|a 658.81202854678
|2 22
|
049 |
|
|
|a UAMI
|
245 |
0 |
0 |
|a Managing customer relationships on the internet /
|c edited by Angelika Lindstrand, Jan Johanson, Dharma Deo Sharma.
|
260 |
|
|
|a Amsterdam ;
|a Oxford :
|b Elsevier,
|c 2006.
|
300 |
|
|
|a 1 online resource (x, 307 pages) :
|b illustrations
|
336 |
|
|
|a text
|b txt
|2 rdacontent
|
337 |
|
|
|a computer
|b c
|2 rdamedia
|
338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
490 |
1 |
|
|a International business and management ;
|v 18
|
504 |
|
|
|a Includes bibliographical references and index.
|
520 |
|
|
|a For marketers, the internet is increasing in importance. One important marketing issue is how to initiate, develop, and manage relationships with customers through the internet. This holds true for marketing of goods and services, in domestic as well as international markets. This book aims to improve our knowledge on utilization of the internet in marketing. The book will supply theoretical as well empirical knowledge on managing customer relationships on the Internet. This book also contributes to the development of theory to explain the internationalization process of internet firms by prop.
|
588 |
0 |
|
|a Print version record.
|
505 |
0 |
|
|a Cover; Contents; Contributors; The Development of Research on Marketing: A Historical Perspective; Part I; Chapter 1 E-Service and Knowledge Formation: The Use of a Web-Based E-Messaging System in HealthCare; Chapter 2 Mobile Solutions in Logistics: Effects on Activities in a Hospital Environment; Chapter 3 Technology-Driven Discovery as a Catalyst for Entrepreneurial Action: A Case Study of the Implementation of Information Technology in a Group of Firms; Chapter 4 Resource Dependence Theory in an E-Grocery BTC Context: The Case of Speciality E-Grocer X.
|
590 |
|
|
|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
|
650 |
|
0 |
|a Customer relations
|x Management.
|
650 |
|
0 |
|a Relationship marketing.
|
650 |
|
0 |
|a Internet marketing.
|
650 |
|
6 |
|a Marketing relationnel.
|
650 |
|
6 |
|a Marketing sur Internet.
|
650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Customer Relations.
|2 bisacsh
|
650 |
|
7 |
|a Customer relations
|x Management
|2 fast
|
650 |
|
7 |
|a Internet marketing
|2 fast
|
650 |
|
7 |
|a Relationship marketing
|2 fast
|
700 |
1 |
|
|a Lindstrand, Angelika.
|
700 |
1 |
|
|a Johanson, Jan,
|d 1934-
|
700 |
1 |
|
|a Sharma, Dharma Deo.
|
776 |
0 |
8 |
|i Print version:
|t Managing customer relationships on the internet.
|d Amsterdam ; Oxford : Elsevier, 2006
|z 9780080441245
|z 0080441246
|w (OCoLC)62089584
|
830 |
|
0 |
|a International business and management series ;
|v 18.
|
856 |
4 |
0 |
|u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=196065
|z Texto completo
|
938 |
|
|
|a Askews and Holts Library Services
|b ASKH
|n AH23083603
|
938 |
|
|
|a Baker and Taylor
|b BTCP
|n BK0007405995
|
938 |
|
|
|a EBL - Ebook Library
|b EBLB
|n EBL648501
|
938 |
|
|
|a ebrary
|b EBRY
|n ebr10186065
|
938 |
|
|
|a EBSCOhost
|b EBSC
|n 196065
|
938 |
|
|
|a ProQuest MyiLibrary Digital eBook Collection
|b IDEB
|n 105011
|
938 |
|
|
|a Internet Archive
|b INAR
|n managingcustomer0000unse
|
938 |
|
|
|a YBP Library Services
|b YANK
|n 2605659
|
994 |
|
|
|a 92
|b IZTAP
|