Managing customer relationships on the internet /

For marketers, the internet is increasing in importance. One important marketing issue is how to initiate, develop, and manage relationships with customers through the internet. This holds true for marketing of goods and services, in domestic as well as international markets. This book aims to impro...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Lindstrand, Angelika, Johanson, Jan, 1934-, Sharma, Dharma Deo
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Oxford : Elsevier, 2006.
Colección:International business and management series ; 18.
Temas:
Customer relations > Management.
Relationship marketing.
Internet marketing.
Marketing relationnel.
Marketing sur Internet.
BUSINESS & ECONOMICS > Customer Relations.
Customer relations > Management
Internet marketing
Relationship marketing
Acceso en línea:Texto completo
Descripción
Sumario:For marketers, the internet is increasing in importance. One important marketing issue is how to initiate, develop, and manage relationships with customers through the internet. This holds true for marketing of goods and services, in domestic as well as international markets. This book aims to improve our knowledge on utilization of the internet in marketing. The book will supply theoretical as well empirical knowledge on managing customer relationships on the Internet. This book also contributes to the development of theory to explain the internationalization process of internet firms by prop.
Descripción Física:1 online resource (x, 307 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780080479071
0080479073

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