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1 |
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|a Ruskin-Brown, Ian.
|
| 245 |
1 |
0 |
|a Mastering marketing :
|b a comprehensive introduction to the skills of developing and defending your company's revenue /
|c Ian Ruskin-Brown.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a London :
|b Thorogood,
|c ©2006.
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| 300 |
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|a 1 online resource (xvii, 325 pages) :
|b illustrations
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| 336 |
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|a text
|b txt
|2 rdacontent
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|a computer
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|a online resource
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|a data file
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| 500 |
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|a Includes index.
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| 505 |
0 |
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|a The power of marketing -- effectiveness is more important than efficiency -- The power of marketing -- the law of supply and demand -- How marketing works -- Introducing the new marketing mix: the marketing tools (the four or five P's) -- The marketing mix -- the product -- The marketing mix -- distribution -- your route to market -- The marketing mix -- marketing communications and promotion (marcomms) -- The marketing mix -- marketing pricing -- The marketing plan -- The marketing audit -- deriving foundations for a marketing strategy -- Getting the feedback.
|
| 588 |
0 |
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|a Print version record.
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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| 650 |
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0 |
|a Marketing.
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| 650 |
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0 |
|a Marketing
|x Management.
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| 650 |
|
2 |
|a Marketing
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| 650 |
|
6 |
|a Marketing.
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| 650 |
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6 |
|a Marketing
|x Gestion.
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| 650 |
|
7 |
|a marketing.
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|
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|a BUSINESS & ECONOMICS
|x Marketing
|x General.
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Distribution.
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| 650 |
|
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|a Marketing.
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|0 (OCoLC)fst01010167
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| 650 |
|
7 |
|a Marketing
|x Management.
|2 fast
|0 (OCoLC)fst01010209
|
| 776 |
0 |
8 |
|i Print version:
|a Ruskin-Brown, Ian.
|t Mastering marketing.
|b 2nd ed.
|d London : Thorogood, ©2006
|z 9781854183231
|z 1854183230
|w (OCoLC)65767971
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