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Biomedical communications : purposes, audiences, and strategies /
With data from the United States and Europe, Jon Miller and Linda Kimmel examine the public's understanding of and attitude toward biotechnology and biomedicine while they present methods of introducing cutting edge science to the nonscientist. Biomedical Communications illustrates how vital it...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Diego, CA :
Academic Press,
©2001.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | With data from the United States and Europe, Jon Miller and Linda Kimmel examine the public's understanding of and attitude toward biotechnology and biomedicine while they present methods of introducing cutting edge science to the nonscientist. Biomedical Communications illustrates how vital it is for researchers, journalists, and policy makers to clearly communicate their findings in a way that avoids general misconception or confusion. The authors explore how to acquire information about biomedical policy, discuss strategies for informing consumers, and present tactics for improving biomedical communication with the public. TOPICS COVERED: * Using Research to Improve Biomedical Communications * The Public Understanding of Biomedical Science * Strategies for Communications to Consumers * Public Attitudes Toward Biotechnology Issues. |
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| Descripción Física: | 1 online resource (xii, 458 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 435-441) and index. |
| ISBN: | 9780124967519 0124967515 9780080528083 0080528082 |