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Coolhunting : chasing down the next big thing /
The book is structured around a series of "lessons" for unlocking and applying swarm creativity in organizations to build greater creativity, productivity, and efficiency. It explains how to harness an organization's natural ability to self-organize new processes spontaneously, and ex...
| Clasificación: | Libro Electrónico |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
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New York :
AMACOM,
©2007.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The book is structured around a series of "lessons" for unlocking and applying swarm creativity in organizations to build greater creativity, productivity, and efficiency. It explains how to harness an organization's natural ability to self-organize new processes spontaneously, and explains the traits that characterize collaborative members and community behavior. For business, these processes can result in successful development of products in R & D through lead-user innovation; better customer relationships by finding influencers and early adaptors; and better project management processes by finding gatekeepers and hidden leaders. The applications transcend sectors and organizations. It is about finding what is "cool" and putting that to productive use, whether by a small group of individuals or a large corporation |
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| Descripción Física: | 1 online resource (xvii, 236 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 223-230) and index. |
| ISBN: | 9780814400654 0814400655 1281128058 9781281128058 9786611128050 6611128050 |