The pursuit of new product development : the business development process /

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Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Annacchino, Marc A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Boston : Butterworth-Heinemann, ©2007.
Temas:
New products.
Product management.
Produits commerciaux > Gestion.
BUSINESS & ECONOMICS > Development > Business Development.
Productontwikkeling.
Marketing.
Productiewijze.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Chapter 1: The Business Objective
  • Chapter 2: Market Opportunity
  • Chapter 3: The Business Concept the New Product
  • Chapter 4: The Product and Business Plan
  • Chapter 5: Justifying a Program: The Accounting Viewpoint
  • Chapter 6: Starting Out
  • Chapter 7: Executing the Plan
  • Chapter 8: Manufacturing Development
  • Chapter 9: The Prelaunch Checklist
  • Chapter 10: The Product Launch
  • Chapter 11: The Pursuit and Product Management
  • Chapter 12: Business Development Records Format.

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