Customer fraud and business responses : let the marketer beware /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Tian, Kelly
Otros Autores: Keep, Bill
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Westport, Conn. : Quorum Books, 2002.
Temas:
Retail trade > Security measures > United States.
Business losses > United States > Prevention.
Inventory shortages > Prevention.
Commerce de détail > Sécurité > Mesures > États-Unis.
Pertes (Comptabilité) > États-Unis > Prévention.
Manquants (Gestion des stocks) > Prévention.
BUSINESS & ECONOMICS > Workplace Culture.
BUSINESS & ECONOMICS > Corporate Governance.
BUSINESS & ECONOMICS > Leadership.
BUSINESS & ECONOMICS > Organizational Development.
Business losses > Prevention.
Retail trade > Security measures.
United States.
Acceso en línea:Texto completo

MARC

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100 1 |a Tian, Kelly. 
245 1 0 |a Customer fraud and business responses :  |b let the marketer beware /  |c Kelly Tian and Bill Keep. 
260 |a Westport, Conn. :  |b Quorum Books,  |c 2002. 
300 |a 1 online resource (xvii, 251 pages) :  |b illustrations 
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504 |a Includes bibliographical references (pages 239-248) and index. 
588 0 |a Print version record. 
505 0 |a ILLUSTRATIONS; PREFACE; I THE EMERGENCE OF CUSTOMER FRAUD ACTIVITY; 1 LET THE SELLER BEWARE; 2 THE SOCIAL ENVIRONMENT THAT ENCOURAGES CUSTOMER FRAUD; 3 CUSTOMER FRAUD AS A FORM OF RESISTANCE TO MODERN BUSINESSES; II CUSTOMER FRAUD ACTS; 4 PRODUCT ACQUISITION FRAUD; 5 PRODUCT RETURN FRAUD; 6 SERVICE ACQUISITION FRAUD; 7 FRAUD IN THE USE OF SALES PROMOTIONS; 8 FRAUD IN NEGOTIATIONS; 9 FRAUD FACILITATED BY EMPLOYEES; 10 SUMMARY OF MANAGERIAL INSIGHTS SUGGESTED BY CUSTOMER FRAUD ACTS; III HOW CUSTOMER FRAUD ACTS SUCCEED; 11 MARKETERS' PRACTICES THAT ARE VULNERABLE TO CUSTOMER FRAUD 
505 8 |a 12 CUSTOMERS' FRAUD METHODS THAT PREY ON MARKETERS' VULNERABILITIESIV THE SEQUENCE OF EVENTS LEADING TO CUSTOMER FRAUD AND TO REPEAT FRAUD; 13 CUSTOMERS' FIRST THOUGHTS OF COMMITTING FRAUD; 14 CUSTOMERS' POST- FRAUD FEELINGS, JUSTIFICATIONS, AND DISCUSSIONS WITH OTHERS; 15 MANAGERIAL INSIGHTS SUGGESTED BY THE PROCESS OF COMMITTING CUSTOMER FRAUD; APPENDIX: GETTING CUSTOMERS TO DISCLOSE FRAUD STORIES; REFERENCES; INDEX 
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650 0 |a Retail trade  |x Security measures  |z United States. 
650 0 |a Business losses  |z United States  |x Prevention. 
650 0 |a Inventory shortages  |x Prevention. 
650 6 |a Commerce de détail  |x Sécurité  |x Mesures  |z États-Unis. 
650 6 |a Pertes (Comptabilité)  |z États-Unis  |x Prévention. 
650 6 |a Manquants (Gestion des stocks)  |x Prévention. 
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650 7 |a BUSINESS & ECONOMICS  |x Leadership.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Organizational Development.  |2 bisacsh 
650 7 |a Business losses  |x Prevention.  |2 fast  |0 (OCoLC)fst00842779 
650 7 |a Inventory shortages  |x Prevention.  |2 fast  |0 (OCoLC)fst00978090 
650 7 |a Retail trade  |x Security measures.  |2 fast  |0 (OCoLC)fst01096139 
651 7 |a United States.  |2 fast  |0 (OCoLC)fst01204155 
700 1 |a Keep, Bill. 
776 0 8 |i Print version:  |a Tian, Kelly.  |t Customer fraud and business responses.  |d Westport, Conn. : Quorum Books, 2002  |z 1567203876  |z 9781567203875  |w (DLC) 2001041798  |w (OCoLC)47182321 
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