Wal-Mart world : the world's biggest corporation in the global economy /

"Now that Wal-Mart has conquered the US, can it conquer the world? As 'Wal-Mart World' shows, the corporation is certainly trying. For a number of years, Wal-Mart has been the largest company in the United States. Now, though, it is the largest company in the world. Its global labor p...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Brunn, Stanley D.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Routledge, ©2006.
Temas:
Wal-Mart (Firm) > Management.
Wal-Mart (Firme) > Gestion.
Wal-Mart (Firm)
International business enterprises > Management.
International economic relations.
Globalization.
Entreprises multinationales > Gestion.
Mondialisation.
globalism.
BUSINESS & ECONOMICS > Industries > Retailing.
BUSINESS & ECONOMICS > Marketing > Direct.
TRAVEL > Shopping.
Management.
Wal-Mart.
Internationalisatie.
Multinationella företag.
Internationell ekonomi.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Geostrategy of global business : Wal-Mart and its historical forbears / Peter J. Hugill
  • Wal-Mart nation : mapping the reach of a retail colossus / Matthew A. Zook and Mark Graham
  • Wal-Mart's world / Steve Burt and Leigh Sparks
  • Discounting northern capital : financing the world's largest retailer from the periphery / William Graves
  • Wal-Mart Supercenter market share of grocery retailing in U.S. metropolitan areas / J. Dennis Lord
  • Wal-Mart-scapes in rural and small-town America / Holly R. Barcus
  • Falling prices, happy faces : organizational culture at Wal-Mart / A. Jane Dunnett and Stephen J. Arnold
  • Wal-Mart : the new retail colossus / Ellen J. Rosen
  • Labor and the Wal-Mart effect / Jennifer Bair and Sam Bernstein
  • Wal-Mart as a phenomenon in the legal world : matters of scale, scale matters / Lea S. VanderVelde
  • Institutional semiotics of Wal-Mart flyers and signage in the United States, United Kingdom, Germany, and China / Stephen J. Arnold [and others]
  • Cathedrals of consumption : a political phenomenology of Wal-Mart / Barney Warf and Thomas Chapman
  • Visualizing Wal-Mart as home : Where the Heart Is and King of the Hill / Benjamin Smith
  • Examining Wal-Mart's relationships with local communities through investigation of advertising / Alecia M. Brettschneider and Fred M. Shelley
  • Wal-Mart and partisan politics : from agricultural volatility to red-state culture / Fred M. Shelley, Adrienne M. Proffer, and Lisa DeChano
  • Wal-Martification of Teotihuacán : issues of resistance and cultural heritage / Margath A. Walker, David Walker, Yanga Villagómez Velázquez
  • Global production and distribution : Wal-Mart's global logistics empire (with special reference to the China/southern California connection) / Edna Bonacich and Jake B. Wilson
  • ASDA : Wal-Mart in the United Kingdom / Steve Burt and Leigh Sparks
  • Challenges facing Wal-Mart in the German market / Susan Christopherson
  • Myth of Wal-Martization : retail globalization and local competition in Japan and Germany / Yuko Aoyama and Guido Schwarz
  • Penetrating the Great Wall, conquering the Middle Kingdom : Wal-Mart in China / Shuguang Wang and Yongchang Zhang
  • Consuming Wal-Mart : a case study in Shenzhen / Lucia Lo and Lu Wang, with Wei Lu
  • Supermarkets and the (M)art of Ling Shou / Chris Webster
  • Globalization of food retailing and the consequences of Wal-Martization in Mexico / James J. Biles
  • Wal-Mart goes south : sizing up the chain's Mexican success story / Chris Tilly.

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