International cases in tourism management /

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International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such a...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Horner, Susan
Otros Autores: Swarbrooke, John
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2004.
Temas:
Tourism > Management > Case studies.
Tourisme > Gestion > Études de cas.
BUSINESS & ECONOMICS > Industries > Hospitality, Travel & Tourism.
Tourism > Management.
Toeristenindustrie.
Casestudies (vorm)
Case studies.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Part 1 Introduction; Part 2 The Case Studies; Section 1 Tourism Organization; Section 2 Tourism Destinations; Section 3 Sectors of Tourism Industry; Section 4 Issues in Tourism; Section 5 The Future of Tourism.

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