International cases in tourism management /
International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such a...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Horner, Susan |
Otros Autores: | Swarbrooke, John |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Amsterdam ; Boston :
Elsevier Butterworth-Heinemann,
2004.
|
Temas: | |
Acceso en línea: | Texto completo |
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