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New product development : from initial idea to product management /
Covers the entire process of product development from idea to launch without missing a step!
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Boston, MA :
Butterworth-Heinemann,
2003.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 100 | 1 | |a Annacchino, Marc A. | |
| 245 | 1 | 0 | |a New product development : |b from initial idea to product management / |c Marc A. Annacchino. |
| 260 | |a Amsterdam ; |a Boston, MA : |b Butterworth-Heinemann, |c 2003. | ||
| 300 | |a 1 online resource (xxxii, 567 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Front cover; copyright; table of contents; front matter; PREFACE; INTRODUCTION; body; 1. THE BUSINESS OBJECTIVE; 2. THE MARKET OPPORTUNITY; 3. REFINEMENT OF THE PRODUCT CONCEPT INTO A NEW PRODUCT AND BUSINESS; 4. THE PRODUCT AND BUSINESS PLAN; 5. JUSTIFYING A PROGRAM: THE ACCOUNTING VIEWPOINT; 6. STARTING OUT; 7. EXECUTING THE PLAN; 8. MANUFACTURING DEVELOPMENT; 9. THE PRELAUNCH CHECKLIST: SETTING UP THE ORGANIZATION; 10. THE LAUNCH; 11. THE PURSUIT; 12. NEW PRODUCT DEVELOPMENT RECORDS FORMAT; back matter; Appendix A. SELECTED NEW PRODUCT DEVELOPMENT EFFORTS. | |
| 520 | |a Covers the entire process of product development from idea to launch without missing a step! | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a New products |x Planning. | |
| 650 | 0 | |a Product management. | |
| 650 | 6 | |a Produits nouveaux |x Planification. | |
| 650 | 6 | |a Produits commerciaux |x Gestion. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Development |x Business Development. |2 bisacsh | |
| 650 | 7 | |a New products |x Planning |2 fast | |
| 650 | 7 | |a Product management |2 fast | |
| 650 | 1 | 7 | |a Productontwikkeling. |2 gtt |
| 776 | 0 | 8 | |i Print version: |a Annacchino, Marc A. |t New product development. |d Amsterdam ; Boston, MA : Butterworth-Heinemann, 2003 |z 0750677325 |z 9780750677325 |w (DLC) 2003051881 |w (OCoLC)52214464 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=187246 |z Texto completo |
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| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 96434 | ||
| 938 | |a Internet Archive |b INAR |n newproductdevelo0000anna | ||
| 938 | |a YBP Library Services |b YANK |n 2551294 | ||
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