Getting your way every day : mastering the lost art of pure persuasion /

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Classical rhetoric is the most powerful system of persuasion, perfected by the likes of Aristotle, Plato, and Socrates. While the discipline may not sound sexy, its timeless principles really work. Pure persuasion at its best, rhetoric has been long forgotten -- ignored in favor of manipulative tric...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Axelrod, Alan, 1952-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, ©2007.
Temas:
Persuasion (Psychology)
Rhetoric.
Influence (Psychology)
Business communication.
Rhétorique.
Influence (Psychologie)
Communication dans l'entreprise.
SELF-HELP > Motivational & Inspirational.
Acceso en línea:Texto completo
Descripción
Sumario:Classical rhetoric is the most powerful system of persuasion, perfected by the likes of Aristotle, Plato, and Socrates. While the discipline may not sound sexy, its timeless principles really work. Pure persuasion at its best, rhetoric has been long forgotten -- ignored in favor of manipulative tricks masquerading as influence. Getting Your Way Every Day will change that. Author Alan Axelrod offers a new take on the classic strategies -- modernizing them and making them relevant to any business or social situation.
Notas:Includes index.
Descripción Física:1 online resource (vii, 293 pages)
ISBN:9780814429754
0814429750
1281128414
9781281128416
9786611128418
6611128417

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