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Gaining influence in public relations : the role of resistance in practice /
Explains how professionals can increase their influence in practice to help their organizations achieve success. This book explores the territories of power, resistance, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by using a range of in...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Mahwah, N.J. :
Lawrence Erlbaum Publishers,
2006.
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| Colección: | LEA's communication series.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Influence in public relations and why it's important
- Public relations roles, responsibilities, and the "right thing"
- Resistance, politics, and power relations
- Identifying and using influence resources in public relations
- Alpha approaches in public relations: the use of sanctioned influence tactics
- The communication change project at whirlpool: converting power into performance
- Omega approaches in public relations: the use of unsanctioned influence tactics
- The use of dissent in public relations
- The power of political will and intelligence
- Breaking out of the "Iron cage" of practice
- A public relations manifesto
- Appendix: the dissent survey.