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Gaining influence in public relations : the role of resistance in practice /
Explains how professionals can increase their influence in practice to help their organizations achieve success. This book explores the territories of power, resistance, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by using a range of in...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Mahwah, N.J. :
Lawrence Erlbaum Publishers,
2006.
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| Colección: | LEA's communication series.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Explains how professionals can increase their influence in practice to help their organizations achieve success. This book explores the territories of power, resistance, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by using a range of influence resources, strategies, and tactics. |
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| Descripción Física: | 1 online resource (xiii, 276 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 1410616975 9781410616975 |