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A focused issue on the marketing process in organizational competence /
Reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. The papers in this volume explore key aspects of the common conceptual foundations of competence and marketing theories, and help to make clear the relevance of marketing theory...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Boston :
Elsevier JAI,
2005.
|
| Colección: | Research in competence-based management ;
v. 1. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 2 | |a A focused issue on the marketing process in organizational competence / |c edited by Ron Sanchez, Jörg Freiling. |
| 246 | 3 | |a Marketing process in organizational competence | |
| 260 | |a Amsterdam ; |a Boston : |b Elsevier JAI, |c 2005. | ||
| 300 | |a 1 online resource (1 volume). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Research in competence-based management ; |v v. 1 | |
| 505 | 0 | |a Cover -- The Marketing Process in Organizational Competence -- Contents -- List of Contributors -- Editors' Introduction -- Competence-Based Management and Marketing: Building on a Common Ground for Theory, Research, and Practice -- Marketing Theory's Relevance to Competence Theory -- Competence Theory's Relevance to Marketing Theory -- Papers in this Volume -- Open Questions and On-Going discussions -- Notes -- References -- Relating Customer Value to Strategic Competence: A Discrete Choice Measurement Approach -- Introduction -- Competences: Conception and Measurement -- The Concept of a Competence -- The Measurement of Competences -- Competences: Logic for Measurement -- A Methodology for Measuring Competences and Customer Value -- Data Collection Methodology -- Analytic Models -- An Empirical Application of the Methodology: Fast-Food Restaurants -- Empirical Results -- Discussion -- Future Development of the Methodology -- Acknowledgment -- References -- Selected Sections of the Customer Survey -- Selected Sections of the Manager Survey -- Capability Implications of Different Forms of Value Creation -- Introduction -- Value Creation -- Examples of Alternative Forms of Value Creation -- Product/Market Strategy: UPM-Kymmene -- Designing Value Constellations: Elcoteq Network -- Mobilizing Productive Knowledge Flows: Nautor -- Capability Implications of Alternative Forms of Value Creation -- Product/Market Strategy: UPM-Kymmene -- Designing Value Constellations: Elcoteq Network -- Mobilizing Productive Knowledge Flows: Nautor -- Discussion -- Notes -- References -- Managing in Emergence: Capabilities for Influencing the Birth of New Business Fields* -- Introduction -- Characteristics of Innovations and the Environment of Emerging Networks -- Innovation Types -- Cycles of Technological Change -- Phases of Network Emergence -- Synthesis of the Environment of Emerging Business Networks -- Firms in Emerging Business Networks: Tasks and Capabilities -- Early Emergence: Exploration for Future Business Options -- Focusing and Selecting -- Mid Emergence: Mobilization for Designs and Applications -- From Emergence to Market Competition: Mobilization for Dissemination -- Discussion -- References -- The Relation between Firms' Strategic Orientation and Capabilities: What do their Strategic Marketing Plans Tell Us? -- Introduction -- A Competence-Based Perspective on Strategic Marketing Plans -- Strengths and Weaknesses -- Opportunities and Threats -- Strategic Choices -- Strategic Orientation -- The Study -- Data Collection and Sample -- Content Analysis -- Findings -- Strategic Orientations -- Strengths and Weaknesses -- Opportunities and Threats -- Strategic Choices -- Capabilities versus Other Kinds of Resources -- What do Strategic Marketing Plans Tell Us? -- The Role of Capabilities in SWOT Analyses -- Strategic Orientation and Strength and Weaknesses -- Opportunities and Threats and Strategic Choices -- Notes -- Acknowledgments --tidt. | |
| 520 | |a Reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. The papers in this volume explore key aspects of the common conceptual foundations of competence and marketing theories, and help to make clear the relevance of marketing theory for competence-based management theory and practice. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Organizational effectiveness. | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 6 | |a Efficacité organisationnelle. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a Marketing |x Management. |2 fast |0 (OCoLC)fst01010209 | |
| 650 | 7 | |a Organizational effectiveness. |2 fast |0 (OCoLC)fst01047852 | |
| 700 | 1 | |a Sanchez, Ron. | |
| 700 | 1 | |a Freiling, Jörg. | |
| 776 | 0 | 8 | |i Print version: |t Focused issue on the marketing process in organizational competence. |d Amsterdam ; Boston : Elsevier JAI, 2005 |z 0762312092 |w (OCoLC)61260837 |
| 830 | 0 | |a Research in competence-based management ; |v v. 1. | |
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