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A focused issue on the marketing process in organizational competence /

Reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. The papers in this volume explore key aspects of the common conceptual foundations of competence and marketing theories, and help to make clear the relevance of marketing theory...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Sanchez, Ron, Freiling, Jörg
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Boston : Elsevier JAI, 2005.
Colección:Research in competence-based management ; v. 1.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. The papers in this volume explore key aspects of the common conceptual foundations of competence and marketing theories, and help to make clear the relevance of marketing theory for competence-based management theory and practice.
Descripción Física:1 online resource (1 volume).
ISBN:0080456634
9780080456638