Competitive strategy for media firms : strategic and brand management in changing media markets /

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Introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. This book provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Chan-Olmsted, Sylvia M.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mahwah, N.J. : L. Erlbaum Associates, 2005.
Colección:LEA's communication series.
Temas:
Broadcasting > Management.
Brand name products > Management.
Branding (Marketing)
Radiodiffusion > Gestion.
Produits de marque > Gestion.
Stratégie de marque.
branding.
TECHNOLOGY & ENGINEERING > Radio.
Acceso en línea:Texto completo
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Competitive strategy for media firms strategic and brand management in changing media markets /
por Chan-Olmsted, Sylvia M.
Publicado 2005
Texto completo
Electrónico eBook
Mostrar todas las versiones(2)

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