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Competitive strategy for media firms : strategic and brand management in changing media markets /
Introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. This book provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communi...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Mahwah, N.J. :
L. Erlbaum Associates,
2005.
|
| Colección: | LEA's communication series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Chan-Olmsted, Sylvia M. | |
| 245 | 1 | 0 | |a Competitive strategy for media firms : |b strategic and brand management in changing media markets / |c Sylvia M. Chan-Olmsted. |
| 260 | |a Mahwah, N.J. : |b L. Erlbaum Associates, |c 2005. | ||
| 300 | |a 1 online resource (xiv, 242 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 490 | 1 | |a LEA's communication series | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Preface; 1 Introduction: Enter the Arena of Strategic Media Management; 2 A Primer in Strategic Management for Media Firms; 3 A Primer in Corporate and International Strategy for Media Firms; 4 A Primer in Brand Management for Media Firms; 5 Strategy and Competition in the New Broadcast Industries; 6 Strategy and Competition in the Multichannel Media Industry; 7 Strategy and Competition in the Enhanced Television Market; 8 Strategy and Competition in the Broadband Communications Market; 9 Strategy and Competition of Global Media Conglomerates; 10 Conclusions; Author Index. | |
| 520 | |a Introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. This book provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Broadcasting |x Management. | |
| 650 | 0 | |a Brand name products |x Management. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 6 | |a Radiodiffusion |x Gestion. | |
| 650 | 6 | |a Produits de marque |x Gestion. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a TECHNOLOGY & ENGINEERING |x Radio. |2 bisacsh | |
| 650 | 7 | |a Brand name products |x Management. |2 fast |0 (OCoLC)fst00837891 | |
| 650 | 7 | |a Branding (Marketing) |2 fast |0 (OCoLC)fst01743755 | |
| 650 | 7 | |a Broadcasting |x Management. |2 fast |0 (OCoLC)fst00839219 | |
| 776 | 0 | 8 | |i Print version: |a Chan-Olmsted, Sylvia M. |t Competitive strategy for media firms. |d Mahwah, N.J. : L. Erlbaum Associates, 2005 |z 0805848126 |w (DLC) 2005040117 |w (OCoLC)59360161 |
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