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Competitive strategy for media firms : strategic and brand management in changing media markets /
Introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. This book provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communi...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Mahwah, N.J. :
L. Erlbaum Associates,
2005.
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| Colección: | LEA's communication series.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. This book provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets. |
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| Descripción Física: | 1 online resource (xiv, 242 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and indexes. |
| ISBN: | 1410617408 9781410617408 9781135617141 1135617147 9781135617097 1135617090 9781135617134 1135617139 9780805862119 0805862110 |