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Globalizing tobacco control : anti-smoking campaigns in California, France, and Japan /

Traces the culture and politics of anti-smoking efforts in three sites with distinct social histories.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Reid, Roddey, 1952-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bloomington, IN : Indiana University Press, ©2005.
Colección:Tracking globalization.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Global and local strategies: state and NGO initiatives, community mobilization, and social marketing
  • The dynamics of collaboration and community input in the media campaign
  • The campaign against secondhand smoke: family, ethical subjects, and the social body
  • Revising late modernity: smoking as icon of industrialism and the cold war in public health and media culture
  • France: unexceptional exceptionalism?
  • Japan: in the shadow of colonialism and Japan tobacco.