Globalizing tobacco control : anti-smoking campaigns in California, France, and Japan /
Traces the culture and politics of anti-smoking efforts in three sites with distinct social histories.
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Bloomington, IN :
Indiana University Press,
©2005.
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Colección: | Tracking globalization.
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Temas: | |
Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Global and local strategies: state and NGO initiatives, community mobilization, and social marketing
- The dynamics of collaboration and community input in the media campaign
- The campaign against secondhand smoke: family, ethical subjects, and the social body
- Revising late modernity: smoking as icon of industrialism and the cold war in public health and media culture
- France: unexceptional exceptionalism?
- Japan: in the shadow of colonialism and Japan tobacco.