Branding TV : principles and practices /

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Explains branding concepts, teaches how to measure brand equity, and suggests strategies to build brand equity.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: McDowell, Walter
Autor Corporativo: National Association of Broadcasters
Otros Autores: Batten, Alan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Boston : Elsevier/Focal Press, ©2005.
Edición:[2nd ed.].
Temas:
Television broadcasting.
Brand name products.
Television.
Télévision.
Produits de marque.
television (telecommunication system)
TECHNOLOGY & ENGINEERING > Television & Video.
Television
Brand name products
Television broadcasting
Merken.
Reclame.
Televisiestations.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • CHAPTER 12: First, You Need A PlanCHAPTER 13: What to Brand: Setting Priorities; CHAPTER 14: Using On-Air Media for Branding; CHAPTER 15: Effective Use of Advertising Media; CHAPTER 16: Public Relations and Contests as Branding Tools; CHAPTER 17: The TV Station: WFXX; CHAPTER 18: Dealing with the Digital World; CHAPTER 19: Legal Issues Surrounding Branding: Branding and the Law; CHAPTER 20: The Future: Limitless Choice and the Future.

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