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Branding TV : principles and practices /
Explains branding concepts, teaches how to measure brand equity, and suggests strategies to build brand equity.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Autor Corporativo: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Boston :
Elsevier/Focal Press,
©2005.
|
| Edición: | [2nd ed.]. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a McDowell, Walter. | |
| 245 | 1 | 0 | |a Branding TV : |b principles and practices / |c by Walter McDowell and Alan Batten. |
| 250 | |a [2nd ed.]. | ||
| 260 | |a Amsterdam ; |a Boston : |b Elsevier/Focal Press, |c ©2005. | ||
| 300 | |a 1 online resource (x, 158 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file |2 rda | ||
| 500 | |a Previous edition: Washington, D.C.: National Association of Broadcasters. 1999. | ||
| 504 | |a Includes bibliographical references (page 143) and index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a Explains branding concepts, teaches how to measure brand equity, and suggests strategies to build brand equity. | ||
| 505 | 0 | |a CHAPTER 12: First, You Need A PlanCHAPTER 13: What to Brand: Setting Priorities; CHAPTER 14: Using On-Air Media for Branding; CHAPTER 15: Effective Use of Advertising Media; CHAPTER 16: Public Relations and Contests as Branding Tools; CHAPTER 17: The TV Station: WFXX; CHAPTER 18: Dealing with the Digital World; CHAPTER 19: Legal Issues Surrounding Branding: Branding and the Law; CHAPTER 20: The Future: Limitless Choice and the Future. | |
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Television broadcasting. | |
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Television. | |
| 650 | 6 | |a Télévision. | |
| 650 | 6 | |a Produits de marque. | |
| 650 | 7 | |a television (telecommunication system) |2 aat | |
| 650 | 7 | |a TECHNOLOGY & ENGINEERING |x Television & Video. |2 bisacsh | |
| 650 | 7 | |a Television |2 fast | |
| 650 | 7 | |a Brand name products |2 fast | |
| 650 | 7 | |a Television broadcasting |2 fast | |
| 650 | 1 | 7 | |a Merken. |2 gtt |
| 650 | 1 | 7 | |a Reclame. |2 gtt |
| 650 | 1 | 7 | |a Televisiestations. |2 gtt |
| 700 | 1 | |a Batten, Alan. | |
| 710 | 2 | |a National Association of Broadcasters. | |
| 776 | 0 | 8 | |i Print version: |a McDowell, Walter. |t Branding TV. |b [2nd ed.]. |d Amsterdam ; Boston : Elsevier/Focal Press, ©2005 |z 0240807537 |w (OCoLC)60320031 |
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