Branding TV : principles and practices /

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Explains branding concepts, teaches how to measure brand equity, and suggests strategies to build brand equity.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: McDowell, Walter
Autor Corporativo: National Association of Broadcasters
Otros Autores: Batten, Alan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Boston : Elsevier/Focal Press, ©2005.
Edición:[2nd ed.].
Temas:
Television broadcasting.
Brand name products.
Television.
Télévision.
Produits de marque.
television (telecommunication system)
TECHNOLOGY & ENGINEERING > Television & Video.
Television
Brand name products
Television broadcasting
Merken.
Reclame.
Televisiestations.
Acceso en línea:Texto completo
Descripción
Sumario:Explains branding concepts, teaches how to measure brand equity, and suggests strategies to build brand equity.
Notas:Previous edition: Washington, D.C.: National Association of Broadcasters. 1999.
Descripción Física:1 online resource (x, 158 pages) : illustrations
Bibliografía:Includes bibliographical references (page 143) and index.
ISBN:0080460437
9780080460437
9780240807539
0240807537
1136034730
9781136034732
1136034749
9781136034749
1280630817
9781280630811
9786610630813
661063081X

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