Media organizations and convergence : case studies of media convergence pioneers /

Offers an examination of technology's impact on media companies and the results of convergence among media industries, considering the effects on journalistic, business, and economic practices. This book explores the changes in communication technologies and the history of media segments and th...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lawson-Borders, Gracie
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mahwah, N.J. : [London] : Lawrence Erlbaum ; [Eurospan, distributor], 2006.
Colección:LEA's communication series.
Temas:
Mass media > Technological innovations > United States.
Mass media > United States.
Médias > Innovations > États-Unis.
SOCIAL SCIENCE > Media Studies.
Mass media.
Mass media > Technological innovations.
Massenmedien
Management
United States.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction: the many faces of convergence
  • Traditional media and business practices
  • Theoretical implications
  • Tribune Company: a convergence pioneer since the 1900s
  • Media General: a temple to convergence: the News Center in Tampa, Florida
  • Belo Corporation: market dominance in Dallas
  • Social capital: implications for convergence
  • The future of convergence.

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