Blog rules : a business guide to managing policy, public relations, and legal issues /

With over 40,000 new blogs created daily, blogging is changing the shape of business and personal communications. This companion to E-Mail Rules and Instant Messaging Rules covers the legal and business risks of corporate blogs, employee rights, regulatory issues and more, and includes best-practice...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Flynn, Nancy, 1956-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, American Management Association, ©2006.
Temas:
Business communication > Blogs.
Customer relations > Technological innovations.
Blogs.
Corporate culture.
Organizational Culture
Communication dans l'entreprise > Blogues.
Blogues.
Culture organisationnelle.
blogs.
BUSINESS & ECONOMICS > Public Relations.
Blogs
Business communication
Corporate culture
Management.
Business & Economics.
Management Theory.
Weblog.
Kommunikation > Unternehmen.
Unternehmen > Kommunikation.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The case for strategic blog management
  • Why blog rules?
  • Blogs pose unprecedented risks to business
  • Start with a clear objective: why blog?
  • Proceed with caution: self-assessment for would-be business bloggers
  • Legal risks and regulatory rules in the blogosphere: why every employer must establish blog policies and procedures
  • Treat blog posts as business records
  • Blogs create million-dollar (sometimes billion-dollar) legal headaches for employers
  • Shhh! Blogs put trade secrets and confidential information at risk
  • Blog best practices for public companies and regulated firms
  • Designing and implementing effective blog rules and policies
  • Use written blog rules and policy to control content, maximize compliance, and reduce liabilities
  • Communication is key to compliance: train, train, and train some more
  • The blog is all about content
  • Content can make-or break-your blog and your business
  • Managing and editing writers' posts and readers' comments
  • Blog etiquette, or netiquette : twelve tips for help maximize civil discourse
  • Battling comment spam and splog
  • Blog backlash: employers fight back with lawsuits and pink slips
  • Employee-bloggers beware 1: Blogging can get you fired!
  • Employee-bloggers beware 2: Blogging can get you sued!
  • How to blog without getting fired: eight tips for bloggers who want to keep their jobs and stay out of court
  • Public relations in the blogosphere : telling your story, recruiting customer evangelists, positioning CEO bloggers
  • The rules of engagement have changed : blogs make it harder to control your message and your brand
  • Spreading the word and selling the brand through customer evangelists and brand bloggers
  • Positioning the CEO-blogger as opinion leader
  • Managing your reputation in the blogosphere
  • You've been blogged: how to prepare for-and respond to-an attack in the blogosphere
  • Best practices help keep blog storms at bay
  • Putting business blogs to work: IBM and Edelman share blog secrets, strategies, and success stories
  • Q & A with IBM : blog central keeps IBM employees at the forefront of technology
  • IBM's blogging policy and guidelines
  • Q & A with Edelman
  • Edelman's principles and code of conduct : maintaining a weblog
  • Appendix A: thirty-six blog rules: best practices to keep you out of court with your corporate reputation intact
  • Appendix B: Sample blog policies.

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