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Blog rules : a business guide to managing policy, public relations, and legal issues /
With over 40,000 new blogs created daily, blogging is changing the shape of business and personal communications. This companion to E-Mail Rules and Instant Messaging Rules covers the legal and business risks of corporate blogs, employee rights, regulatory issues and more, and includes best-practice...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM, American Management Association,
©2006.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Flynn, Nancy, |d 1956- | |
| 245 | 1 | 0 | |a Blog rules : |b a business guide to managing policy, public relations, and legal issues / |c Nancy Flynn. |
| 260 | |a New York : |b AMACOM, American Management Association, |c ©2006. | ||
| 300 | |a 1 online resource (xii, 226 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 504 | |a Includes bibliographical references (pages 199-214) and index. | ||
| 505 | 0 | |a The case for strategic blog management -- Why blog rules? -- Blogs pose unprecedented risks to business -- Start with a clear objective: why blog? -- Proceed with caution: self-assessment for would-be business bloggers -- Legal risks and regulatory rules in the blogosphere: why every employer must establish blog policies and procedures -- Treat blog posts as business records -- Blogs create million-dollar (sometimes billion-dollar) legal headaches for employers -- Shhh! Blogs put trade secrets and confidential information at risk -- Blog best practices for public companies and regulated firms -- Designing and implementing effective blog rules and policies -- Use written blog rules and policy to control content, maximize compliance, and reduce liabilities -- Communication is key to compliance: train, train, and train some more -- The blog is all about content -- Content can make-or break-your blog and your business -- Managing and editing writers' posts and readers' comments -- Blog etiquette, or netiquette : twelve tips for help maximize civil discourse -- Battling comment spam and splog -- Blog backlash: employers fight back with lawsuits and pink slips -- Employee-bloggers beware 1: Blogging can get you fired! -- Employee-bloggers beware 2: Blogging can get you sued! -- How to blog without getting fired: eight tips for bloggers who want to keep their jobs and stay out of court -- Public relations in the blogosphere : telling your story, recruiting customer evangelists, positioning CEO bloggers -- The rules of engagement have changed : blogs make it harder to control your message and your brand -- Spreading the word and selling the brand through customer evangelists and brand bloggers -- Positioning the CEO-blogger as opinion leader -- Managing your reputation in the blogosphere -- You've been blogged: how to prepare for-and respond to-an attack in the blogosphere -- Best practices help keep blog storms at bay -- Putting business blogs to work: IBM and Edelman share blog secrets, strategies, and success stories -- Q & A with IBM : blog central keeps IBM employees at the forefront of technology -- IBM's blogging policy and guidelines -- Q & A with Edelman -- Edelman's principles and code of conduct : maintaining a weblog -- Appendix A: thirty-six blog rules: best practices to keep you out of court with your corporate reputation intact -- Appendix B: Sample blog policies. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a With over 40,000 new blogs created daily, blogging is changing the shape of business and personal communications. This companion to E-Mail Rules and Instant Messaging Rules covers the legal and business risks of corporate blogs, employee rights, regulatory issues and more, and includes best-practice policies to help companies use this effective tool safely. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Business communication |x Blogs. | |
| 650 | 0 | |a Customer relations |x Technological innovations. | |
| 650 | 0 | |a Blogs. | |
| 650 | 0 | |a Corporate culture. | |
| 650 | 2 | |a Organizational Culture | |
| 650 | 6 | |a Communication dans l'entreprise |x Blogues. | |
| 650 | 6 | |a Blogues. | |
| 650 | 6 | |a Culture organisationnelle. | |
| 650 | 7 | |a blogs. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Public Relations. |2 bisacsh | |
| 650 | 7 | |a Blogs |2 fast | |
| 650 | 7 | |a Business communication |2 fast | |
| 650 | 7 | |a Corporate culture |2 fast | |
| 650 | 7 | |a Management. |2 hilcc | |
| 650 | 7 | |a Business & Economics. |2 hilcc | |
| 650 | 7 | |a Management Theory. |2 hilcc | |
| 650 | 7 | |a Weblog. |2 idsbb | |
| 650 | 7 | |a Kommunikation |x Unternehmen. |2 idsbb | |
| 650 | 7 | |a Unternehmen |x Kommunikation. |2 idsbb | |
| 655 | 7 | |a blogs. |2 aat | |
| 655 | 7 | |a Blogs |2 fast | |
| 655 | 7 | |a Blogs. |2 lcgft | |
| 655 | 7 | |a Blogues. |2 rvmgf | |
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