Grounded theory : a practical guide for management, business and market researchers /

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Written with a clarity of style and a practical slant throughout, Grounded Theory represents a primer for organizational, business and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Goulding, Christina
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; Thousand Oaks, Calif. : SAGE, 2002.
Colección:Online access with subscription: SAGE research methods (Core)
Temas:
Grounded theory.
Social sciences > Methodology.
Grounded Theory
Théorie ancrée.
SOCIAL SCIENCE > Research.
SOCIAL SCIENCE > Methodology.
Kwalitatieve methoden.
Theorievorming.
Organisatiekunde.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Philosophy, principles and procedures. The qualitative turn in management research. Introduction
  • The positivist paradigm
  • The positivist/interpretivist debate
  • Common criticisms of qualitative research
  • A qualitative approach
  • Phenomenology
  • Ethnography
  • Postmodern approaches to research
  • Summary
  • Student exercises
  • Grounded theory : evolutionary developments and fundamental processes. Introduction
  • The influence of symbolic interactionism
  • Glaser and Strauss : the discovery of grounded theory
  • Basic principles
  • Some similarities and differences between grounded theory and other qualitative approaches
  • The nature and role of theory
  • Grounded theory : a method in transition
  • A method for sociologists or adoption in the field of management
  • Grounded theory and cross-cultural research
  • Summary
  • Student exercises
  • Getting started : data collection and sampling. Introduction
  • The identification of an area of interest and data collection
  • Sources of data
  • Secondary analysis of qualitative data
  • Using life histories as data
  • Interviews
  • Introspection
  • Observational data
  • The use of memos
  • Sampling in qualitative research
  • Theoretical sampling
  • Constant comparison
  • Reaching saturation : what is it?
  • Using the literature to enhance theoretical sensitivity
  • Summary
  • Student exercises
  • Analysis, interpretation and the writing process. Introduction
  • Interpreting the data using coding strategies
  • Open coding
  • Line-by-line analysis
  • The process of abstraction
  • Axial coding, concepts, properties and dimensional range
  • Dimensional analysis : an alternative version of grounded theory
  • Theorising using dimensional analysis
  • Causal conditions, phenomenon, intervening conditions, interactional strategies, consequences
  • Theoretical coding and basic social process
  • The conditional matrix
  • Developing core categories
  • Ensuring credibility through member checking
  • Writing the theory
  • A short note on manual or computer-aided analysis
  • Summary
  • Student exercises
  • Grounded theory : an illustration of the process. Researching the consumer experience : an illustration of the grounded theory method. Introduction
  • Researching the consumer experience
  • The research questions
  • Choosing the methodology : a grounded theory approach
  • Process : theoretical sampling and data collection
  • Simultaneous analysis
  • Observation of behaviour
  • Taking the research into different locations
  • The focus groups
  • Analysis
  • Example of the process
  • Interview transcript
  • Memo relating to the transcript
  • The process of abstraction
  • Nostalgia : an example of a concept
  • Using diagrams to assist axial coding
  • Explanation of Figure 5.2
  • The concept of the 'self' : a starting point for analysis
  • The quest for meaning and the concept of alienation
  • Summary
  • The identification and explanation of concepts and categories. Introduction
  • Locating the interpretation in theory
  • The existential visitor, motivations and experiences at heritage sites
  • The aesthetic visitor, motivations and experiences at heritage sites
  • The social visitor, motivations and experiences at heritage sites
  • Comments on the categories
  • The heritage environment and implications for operations management
  • Implications of the research
  • Final points relating to the data
  • Summary
  • Some concluding remarks. A critical review of the methodology. Introduction
  • Grounded theory is risky!
  • Time, space, insights and the 'drugless trip'
  • Which method do you choose?
  • Full or partial grounded theory?
  • Methodological transgressions
  • Using the literature and an overemphasis on induction
  • Premature closure
  • not enough data or not enough interrogation?
  • Some concluding remarks
  • Student exercises.

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