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Services marketing and management /
Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; Thousand Oaks, Calif. :
Sage Publications,
2003.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Gilmore, Audrey. | |
| 245 | 1 | 0 | |a Services marketing and management / |c Audrey Gilmore. |
| 260 | |a London ; |a Thousand Oaks, Calif. : |b Sage Publications, |c 2003. | ||
| 300 | |a 1 online resource (215 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and indexes. | ||
| 505 | 0 | |a Underlying themes -- Managing services -- Service management issues. | |
| 520 | |a Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of organisational frameworks and activities - discusses different services contexts including financial services, tourism, charities and museums. | ||
| 588 | 0 | |a Print version record. | |
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| 650 | 0 | |a Service industries |x Marketing. | |
| 650 | 0 | |a Service industries |x Management. | |
| 650 | 6 | |a Services (Industrie) |x Marketing. | |
| 650 | 6 | |a Services (Industrie) |x Gestion. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a Service industries |x Management |2 fast | |
| 650 | 7 | |a Service industries |x Marketing |2 fast | |
| 650 | 7 | |a Dienstleistung |2 gnd | |
| 650 | 7 | |a Dienstleistungsbetrieb |2 gnd | |
| 650 | 7 | |a Management |2 gnd | |
| 650 | 7 | |a Marketing |2 gnd | |
| 650 | 1 | 7 | |a Dienstverlening. |2 gtt |
| 650 | 1 | 7 | |a Marketing. |2 gtt |
| 650 | 1 | 7 | |a Management. |2 gtt |
| 776 | 0 | 8 | |i Print version: |a Gilmore, Audrey. |t Services marketing and management. |d London ; Thousand Oaks, Calif. : Sage Publications, 2003 |z 0761941576 |z 9780761941576 |w (DLC) 2002115868 |w (OCoLC)53249971 |
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