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|a UAMI
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100 |
1 |
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|a Post, Karen.
|
245 |
1 |
0 |
|a Brain tattoos :
|b creating unique brands that stick in your customers' minds /
|c Karen Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong.
|
260 |
|
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|a New York :
|b AMACOM,
|c ©2005.
|
300 |
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|a 1 online resource (xx, 187 pages) :
|b illustrations
|
336 |
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
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|a data file
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504 |
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|a Includes bibliographical references and index.
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505 |
0 |
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|a Preliminaries; Contents; Chapter 1: Your Brand; Chapter 2: Brand Checkup; Chapter 3: Brand Moi; Chapter 4: Brand Warriors; Chapter 5: Branding Basics; Chapter 6: Brand Naming; Chapter 7: Four Engines of Brand Development; Chapter 8: The Fifth Engine; Chapter 9: Internal Branding; Chapter 10: Before You Brand, Protect Your Assets; Epilogue: Top-Ten Tattoo Taboos; Resources; Index; About the Author.
|
520 |
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|a Make your brand so strong customers can't get it out of their heads!
|
546 |
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|a English.
|
590 |
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
|
650 |
|
0 |
|a Brand name products.
|
650 |
|
0 |
|a Branding (Marketing)
|
650 |
|
6 |
|a Produits de marque.
|
650 |
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6 |
|a Stratégie de marque.
|
650 |
|
7 |
|a branding.
|2 aat
|
650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Advertising & Promotion.
|2 bisacsh
|
650 |
|
7 |
|a Brand name products
|2 fast
|
650 |
|
7 |
|a Branding (Marketing)
|2 fast
|
776 |
0 |
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|i Print version:
|a Post, Karen.
|t Brain tattoos.
|d New York : AMACOM, ©2005
|w (DLC) 2004014340
|
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