Exotic visions in marketing theory and practice /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Walle, Alf H.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Westport, Conn. : Quorum Books, 2002.
Temas:
Marketing research.
Marketing > Social aspects.
Marketing > Recherche.
Marketing > Aspect social.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Marketing research
Marketing > Social aspects
Marketingtheorie
Marketingforschung
Marketing.
Sociale aspecten.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction: Beyond Science
  • Kant, Hegel, and Marx: Three Often-Ignored Pioneers
  • Kant and the Tempering of Science: A Metaphor for Marketing
  • Friedrich Hegel: Social Structure as Overarching Monolith
  • Marxist Theory and Marketing/Consumer Research: An Anthropological Perspective
  • The Intellectual Ancestors of Modern Qualitative Thought
  • The Structural Paradigm and Its Variants
  • Mental Structuralism: The Nature of the Human Mind
  • Classic Social Structuralism: An Overview
  • Social Structures and Consumer Response: The Culture at a Distance Method
  • Social Structures and the Consumption of Art: The Myth and Symbol Method
  • Social Structures and Strategic Behavior: The Face to Face Method
  • The Structural Perspective: A Synthesis
  • Individualistic and Poststructural Perspectives
  • Alternatives to Structural Analysis: The Existential Initiative
  • Poststructural Leaders and Marketing/Consumer Research
  • Conflict Theory: Individualism within a Social Context
  • Individualistic Implications and Marketing Research
  • Conclusion: A Diversity of Methods.

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