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|a UAMI
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1 |
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|a Walle, Alf H.
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| 245 |
1 |
0 |
|a Exotic visions in marketing theory and practice /
|c Alf H. Walle.
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| 260 |
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|a Westport, Conn. :
|b Quorum Books,
|c 2002.
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| 300 |
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|a 1 online resource (xiv, 244 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
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|a online resource
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|a data file
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|a Includes bibliographical references and index.
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0 |
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|a Print version record.
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|a Introduction: Beyond Science -- Kant, Hegel, and Marx: Three Often-Ignored Pioneers -- Kant and the Tempering of Science: A Metaphor for Marketing -- Friedrich Hegel: Social Structure as Overarching Monolith -- Marxist Theory and Marketing/Consumer Research: An Anthropological Perspective -- The Intellectual Ancestors of Modern Qualitative Thought -- The Structural Paradigm and Its Variants -- Mental Structuralism: The Nature of the Human Mind -- Classic Social Structuralism: An Overview -- Social Structures and Consumer Response: The Culture at a Distance Method -- Social Structures and the Consumption of Art: The Myth and Symbol Method -- Social Structures and Strategic Behavior: The Face to Face Method -- The Structural Perspective: A Synthesis -- Individualistic and Poststructural Perspectives -- Alternatives to Structural Analysis: The Existential Initiative -- Poststructural Leaders and Marketing/Consumer Research -- Conflict Theory: Individualism within a Social Context -- Individualistic Implications and Marketing Research -- Conclusion: A Diversity of Methods.
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| 590 |
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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| 650 |
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|a Marketing research.
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| 650 |
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|a Marketing
|x Social aspects.
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| 650 |
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|a Marketing
|x Recherche.
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| 650 |
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6 |
|a Marketing
|x Aspect social.
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Marketing
|x General.
|2 bisacsh
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| 650 |
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7 |
|a BUSINESS & ECONOMICS
|x Distribution.
|2 bisacsh
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| 650 |
|
7 |
|a Marketing research
|2 fast
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| 650 |
|
7 |
|a Marketing
|x Social aspects
|2 fast
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| 650 |
|
7 |
|a Marketingtheorie
|2 gnd
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| 650 |
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7 |
|a Marketingforschung
|2 gnd
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| 650 |
1 |
7 |
|a Marketing.
|2 gtt
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| 650 |
1 |
7 |
|a Sociale aspecten.
|2 gtt
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| 776 |
0 |
8 |
|i Print version:
|a Walle, Alf H.
|t Exotic visions in marketing theory and practice.
|d Westport, Conn. : Quorum Books, 2002
|w (DLC) 2001018033
|
| 856 |
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