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Making media content : the influence of constituency groups on mass media /
Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what conte...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Mahwah, N.J. :
Lawrence Erlbaum Associates,
2005.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Preface; About the Author; Introduction; I: Media Powers; II: The Internal Mass Media Organization; III: The External Mass Media Organization: Constituency Groups; Conclusion; References; Author Index; Subject Index.