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Making media content : the influence of constituency groups on mass media /
Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what conte...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Mahwah, N.J. :
Lawrence Erlbaum Associates,
2005.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Fortunato, John A. | |
| 245 | 1 | 0 | |a Making media content : |b the influence of constituency groups on mass media / |c John A. Fortunato. |
| 260 | |a Mahwah, N.J. : |b Lawrence Erlbaum Associates, |c 2005. | ||
| 300 | |a 1 online resource (xv, 232 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 205-221) and indexes. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Preface; About the Author; Introduction; I: Media Powers; II: The Internal Mass Media Organization; III: The External Mass Media Organization: Constituency Groups; Conclusion; References; Author Index; Subject Index. | |
| 520 | |a Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Mass media. | |
| 650 | 0 | |a Content analysis (Communication) | |
| 650 | 6 | |a Médias. | |
| 650 | 6 | |a Analyse de contenu (Communication) | |
| 650 | 7 | |a mass media. |2 aat | |
| 650 | 7 | |a subject analysis. |2 aat | |
| 650 | 7 | |a SOCIAL SCIENCE |x Media Studies. |2 bisacsh | |
| 650 | 7 | |a Content analysis (Communication) |2 fast | |
| 650 | 7 | |a Mass media |2 fast | |
| 650 | 1 | 7 | |a Massamedia. |2 gtt |
| 650 | 1 | 7 | |a Organisaties. |2 gtt |
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| 650 | 1 | 7 | |a Besluitvorming. |2 gtt |
| 776 | 0 | 8 | |i Print version: |a Fortunato, John A. |t Making media content. |d Mahwah, N.J. : Lawrence Erlbaum Associates, 2005 |z 0805847480 |w (DLC) 2004056416 |w (OCoLC)56672294 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=158554 |z Texto completo |
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