Making media content : the influence of constituency groups on mass media /

Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what conte...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fortunato, John A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mahwah, N.J. : Lawrence Erlbaum Associates, 2005.
Temas:
Mass media.
Content analysis (Communication)
Médias.
Analyse de contenu (Communication)
mass media.
subject analysis.
SOCIAL SCIENCE > Media Studies.
Mass media
Massamedia.
Organisaties.
Inhoudsanalyse.
Besluitvorming.
Acceso en línea:Texto completo
Descripción
Sumario:Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access.
Descripción Física:1 online resource (xv, 232 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 205-221) and indexes.
ISBN:1410613844
9781410613844
9781135619244
1135619247
9781135619190
1135619190
9781135619237
1135619239
9780415649841
0415649846

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