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Marketing your service business /
A practical grounding in the special techniques required for marketing a service business.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Thorogood,
©2005.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- The author; Contents; Introduction; ONE Why service? Fostering the firm's most valuable asset; TWO What is a service?; THREE The why and where of service; FOUR Competing in time (CIT); FIVE The service product and its positioning; SIX Service is a people business; SEVEN Making the service tangible; EIGHT Process (delivering the service); NINE Managing service resources; TEN Segmenting a service market; ELEVEN Promoting a service; TWELVE Pricing a service; THIRTEEN Seriously seeking the feedback; INDEX.