Crisis management by apology : corporate responses to allegations of wrongdoing /

Examines the role of apology in response to public attack. It considers topics, from public figures and individuals to corporations and government. This book explores the ethics and the legal liabilities of apologies. Case studies are featured, including an international example for apology making f...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hearit, Keith Michael
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mahwah, N.J. : Lawrence Erlbaum Associates, ©2006.
Colección:LEA's communication series.
Temas:
Corporate image.
Crisis management.
Apologizing.
Corporations > Public relations.
Business communication.
Entreprises > Image.
Gestion de crise.
Excuses (Regret)
Entreprises > Relations publiques.
Communication dans l'entreprise.
Sociétés > Relations publiques.
corporate image.
BUSINESS & ECONOMICS > Public Relations.
Apologizing
Business communication
Corporate image
Corporations > Public relations
Crisis management
Acceso en línea:Texto completo

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