The manager's guide to competitive marketing strategies /

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Setting out the techniques on developing and applying competitive strategies, this edition is an all-in-one resource for analysing and planning competitive strategies in an increasingly hostile environment.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Paley, Norton
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Thorogood, 2005.
Edición:3rd ed.
Temas:
Marketing > Management > Case studies.
Marketing > Planning > Case studies.
Strategic planning > Case studies.
Marketing > Gestion > Études de cas.
Marketing > Planification > Études de cas.
Planification stratégique > Études de cas.
BUSINESS & ECONOMICS > Green Business.
Marketing > Management.
Marketing > Planning.
Strategic planning.
Case studies.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • About the author; Introduction; PART ONE Competitive marketing strategies: The hallmark of an effective manager; ONE Competitive marketing strategies in action; PART TWO Develop a competitive analysis; TWO External analysis: Understand the competitive world surrounding you; THREE Internal analysis: The central framework for implementing competitive marketing strategies; PART THREE Market intelligence and planning; FOUR Developing a marketing intelligence system: The underpinnings of your marketing strategy; FIVE Marketing research: The primary tool to stay in touch with customers and markets.

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