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The manager's guide to competitive marketing strategies /
Setting out the techniques on developing and applying competitive strategies, this edition is an all-in-one resource for analysing and planning competitive strategies in an increasingly hostile environment.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Thorogood,
2005.
|
| Edición: | 3rd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Paley, Norton. | |
| 245 | 1 | 4 | |a The manager's guide to competitive marketing strategies / |c Norton Paley. |
| 250 | |a 3rd ed. | ||
| 260 | |a London : |b Thorogood, |c 2005. | ||
| 300 | |a 1 online resource (412 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a About the author; Introduction; PART ONE Competitive marketing strategies: The hallmark of an effective manager; ONE Competitive marketing strategies in action; PART TWO Develop a competitive analysis; TWO External analysis: Understand the competitive world surrounding you; THREE Internal analysis: The central framework for implementing competitive marketing strategies; PART THREE Market intelligence and planning; FOUR Developing a marketing intelligence system: The underpinnings of your marketing strategy; FIVE Marketing research: The primary tool to stay in touch with customers and markets. | |
| 520 | |a Setting out the techniques on developing and applying competitive strategies, this edition is an all-in-one resource for analysing and planning competitive strategies in an increasingly hostile environment. | ||
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Marketing |x Management |v Case studies. | |
| 650 | 0 | |a Marketing |x Planning |v Case studies. | |
| 650 | 0 | |a Strategic planning |v Case studies. | |
| 650 | 6 | |a Marketing |x Gestion |v Études de cas. | |
| 650 | 6 | |a Marketing |x Planification |v Études de cas. | |
| 650 | 6 | |a Planification stratégique |v Études de cas. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Green Business. |2 bisacsh | |
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| 650 | 7 | |a Marketing |x Planning. |2 fast |0 (OCoLC)fst01010240 | |
| 650 | 7 | |a Strategic planning. |2 fast |0 (OCoLC)fst01134371 | |
| 655 | 7 | |a Case studies. |2 fast |0 (OCoLC)fst01423765 | |
| 776 | 0 | 8 | |i Print version: |a Paley, Norton. |t Manager's guide to competitive marketing strategies. |b 3rd ed. |d London : Thorogood, 2005 |z 1854183656 |w (OCoLC)62226150 |
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