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Marketing green buildings : guide for engineering, construction and architecture /
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lilburn, GA : Boca Raton, FL :
Fairmont Press ; Distributed by Taylor & Francis,
©2006.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 082 | 0 | 4 | |a 690.068/8 |2 22 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Yudelson, Jerry. | |
| 245 | 1 | 0 | |a Marketing green buildings : |b guide for engineering, construction and architecture / |c Jerry Yudelson. |
| 260 | |a Lilburn, GA : |b Fairmont Press ; |a Boca Raton, FL : |b Distributed by Taylor & Francis, |c ©2006. | ||
| 300 | |a 1 online resource (x, 251 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file |2 rda | ||
| 504 | |a Includes bibliographical references (page 246) and index. | ||
| 520 | 8 | |a Annotation |b Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED® in green building projects. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2010 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 505 | 0 | 0 | |g Machine generated contents note: |g 1. |t Introduction -- |g 2. |t Today's green building market -- |g 3. |t Industry growth to date -- |g 4. |t Forecasting demand for green buildings -- |g 5. |t business case for green buildings -- |g 6. |t Experiences of green marketing -- |g 7. |t Vertical markets for green building -- |g 8. |t Demand for green building measures -- |g 9. |t Understanding marketing strategies -- |g 10. |t Understanding segmentation, targeting, positioning and differentiation -- |g 11. |t Selling green buildings -- |g 12. |t Marketing green developments -- |g 13. |t Looking to the future : sustainable engineering design -- |g 14. |t Marketing services for LEED-EB projects -- |g 15. |t Marketing services for LEED-CI projects -- |g 16. |t Marketing services for future LEED products -- |g 17. |t role of the professional engineer in Energy Star -- |g 18. |t Forecasts of demand for LEED projects. |
| 506 | |a Access restricted to Ryerson students, faculty and staff. |5 CaOTR | ||
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Green marketing. | |
| 650 | 0 | |a Sustainable buildings |x Marketing. | |
| 650 | 0 | |a Architectural services marketing. | |
| 650 | 0 | |a Architects and builders |x Certification. | |
| 650 | 0 | |a Construction industry. | |
| 650 | 6 | |a Marketing vert. | |
| 650 | 6 | |a Constructions durables |x Commercialisation. | |
| 650 | 6 | |a Services d'architecture |x Marketing. | |
| 650 | 6 | |a Architectes et entrepreneurs |x Attestation de compétence. | |
| 650 | 6 | |a Construction |x Industrie. | |
| 650 | 7 | |a TECHNOLOGY & ENGINEERING |x Construction |x General. |2 bisacsh | |
| 650 | 7 | |a Architectural services marketing. |2 fast |0 (OCoLC)fst00813327 | |
| 650 | 7 | |a Construction industry. |2 fast |0 (OCoLC)fst00875964 | |
| 650 | 7 | |a Green marketing. |2 fast |0 (OCoLC)fst00947617 | |
| 650 | 7 | |a Commerce. |2 hilcc | |
| 650 | 7 | |a Business & Economics. |2 hilcc | |
| 650 | 7 | |a Marketing & Sales. |2 hilcc | |
| 776 | 0 | 8 | |i Print version: |a Yudelson, Jerry. |t Marketing green buildings. |d Lilburn, GA : Fairmont Press ; Boca Raton, FL : Distributed by Taylor & Francis, ©2006 |z 0881735280 |z 0849393817 |w (DLC) 2005058224 |w (OCoLC)62888370 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=159141 |z Texto completo |
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