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Marketing information : a strategic guide for business and finance libraries /

Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. This extensive guide serves as a strategic bibliography covering over 200 printed books and serials,...

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Diamond, Wendy, 1953-
Otros Autores:	Oppenheim, Michael R.
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Binghamton, NY : Haworth Information Press, ©2004.
Temas:	Marketing research > Handbooks, manuals, etc. Strategic planning > Handbooks, manuals, etc. Marketing > Recherche > Guides, manuels, etc. Planification stratégique > Guides, manuels, etc. BUSINESS & ECONOMICS > Marketing > Research. Marketing research Strategic planning Marketing. Informatiebronnen. Electronic books. handbooks. Handbooks and manuals Handbooks and manuals. Guides et manuels.
Acceso en línea:	Texto completo