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Marketing information : a strategic guide for business and finance libraries /
Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. This extensive guide serves as a strategic bibliography covering over 200 printed books and serials,...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Binghamton, NY :
Haworth Information Press,
©2004.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. This extensive guide serves as a strategic bibliography covering over 200 printed books and serials, subscription databases, and free Web sites and reveals practical tips and techniques for using these sources. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information highlighting the most important features. This valuable resource will help exper. |
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| Notas: | Co-published simultaneously as Journal of Business & Finance Librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004. |
| Descripción Física: | 1 online resource (xxvi, 342 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 0789033208 9780789033208 9781135185596 113518559X 9780203862469 0203862465 |