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Intellectual property for managers and investors : a guide to evaluating, protecting and exploiting IP /
Competing and succeeding in today's marketplace requires an in-depth understanding of intellectual property (IP). This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competit...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge :
Cambridge University Press,
2006.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Frank, Steven J. | |
| 245 | 1 | 0 | |a Intellectual property for managers and investors : |b a guide to evaluating, protecting and exploiting IP / |c Steven J. Frank. |
| 260 | |a Cambridge : |b Cambridge University Press, |c 2006. | ||
| 300 | |a 1 online resource (xii, 170 pages) : |b illustrations, portrait | ||
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| 500 | |a Includes index. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Half-title; Title; Copyright; Dedication; Contents; Preface; Acknowledgments; 1 Sketching the IP landscape; 2 Making the strategic choice; 3 Building an IP strategy; 4 Implementation; 5 Surviving IP disputes; 6 Giving diligence its due; 7 Licensing and related transactions; Index. | |
| 520 | |a Competing and succeeding in today's marketplace requires an in-depth understanding of intellectual property (IP). This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. | ||
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| 650 | 0 | |a Industrial property. | |
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| 650 | 6 | |a Propriété intellectuelle. | |
| 650 | 6 | |a Propriété industrielle. | |
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| 650 | 7 | |a Intellectual property |2 fast | |
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