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Intellectual property for managers and investors : a guide to evaluating, protecting and exploiting IP /
Competing and succeeding in today's marketplace requires an in-depth understanding of intellectual property (IP). This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competit...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge :
Cambridge University Press,
2006.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Competing and succeeding in today's marketplace requires an in-depth understanding of intellectual property (IP). This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. |
|---|---|
| Notas: | Includes index. |
| Descripción Física: | 1 online resource (xii, 170 pages) : illustrations, portrait |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 0511140673 9780511140679 0511138156 9780511138157 051113990X 9780511139901 0511139497 9780511139499 9786610431601 6610431604 1107153891 9781107153899 1280431601 9781280431609 0511183887 9780511183881 0511312180 9780511312182 0511541201 9780511541209 |