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Handbook of market segmentation : strategic targeting for business and technology firms /
Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Haworth Press,
©2004.
|
| Edición: | 3rd ed. |
| Colección: | Haworth series in segmented, targeted, and customized marketing.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Weinstein, Art. | |
| 245 | 1 | 0 | |a Handbook of market segmentation : |b strategic targeting for business and technology firms / |c Art Weinstein. |
| 250 | |a 3rd ed. | ||
| 260 | |a New York : |b Haworth Press, |c ©2004. | ||
| 300 | |a 1 online resource (xviii, 241 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 490 | 1 | |a Haworth series in segmented, targeted, and customized marketing | |
| 500 | |a Revised edition of: Market segmentation. Rev. ed. ©1994. | ||
| 504 | |a Includes bibliographical references (pages 225-232) and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | 0 | |t Segmentation Planning -- |t Market Segmentation: An Overview -- |t Segmentation: The Key to Marketing Success -- |t Segmentation in Action -- |t Segmentation Options -- |t Segmentation Research Findings in High-Tech and Industrial Markets -- |t Nichemanship: Segmented Marketing at Its Best -- |t The Benefits of Segmentation -- |t Limitations of Segmentation -- |t How Well Is Your Company Using Segmentation Techniques? -- |t Segmentation: Some Misunderstandings Resolved -- |t Market Definition and Segmentation in B2B Markets -- |t The Market Definition Challenge -- |t Mission, Vision, and Market Definition -- |t A Strategic Market Definition Framework -- |t Market Definition Applications Based on the Framework -- |t Defining Your Market--A Three-Level Approach -- |t Segmentation Planning and Research Guidelines for Business Marketers -- |t Segmentation Roadblocks -- |t Using Planning and Research to Segment Business Markets: A Ten-Point Program -- |t Designing the Segmentation Study -- |t Segmentation Research--An Assessment -- |t Internet Segmentation--Business Marketing Applications -- |t Business Segmentation Bases -- |t Geographics and Firmographics -- |t Geographic Segmentation Bases -- |t Defining Geographic Markets -- |t How a Major Pharmaceutical Company Uses Geographic Sales Analysis to Segment Its Markets -- |t Tapping Census Products for Geographics and Business Demographics -- |t Firmographics -- |t Usage Analysis -- |t End Use Analysis -- |t Usage Segmentation -- |t Conceptualizing and Operationalizing Usage Dimensions -- |t Usage Segmentation Applications -- |t Assessment of the Usage Dimension -- |t Usage Analysis--Key Issues. |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2011. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2011 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 520 | |a Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers need to know about defining, segmenting, and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximizing corporate resources. The latest edition of this marketing classic combines content and features from the previous editions with an emph. | ||
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Market segmentation. | |
| 650 | 0 | |a Psychographics. | |
| 650 | 6 | |a Segmentation du marché. | |
| 650 | 6 | |a Psychographie. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Green Business. |2 bisacsh | |
| 650 | 7 | |a Market segmentation |2 fast | |
| 650 | 7 | |a Psychographics |2 fast | |
| 650 | 7 | |a Marktsegmentierung |2 gnd | |
| 650 | 1 | 7 | |a Marktsegmentatie. |2 gtt |
| 650 | 1 | 7 | |a Strategische planning. |2 gtt |
| 700 | 1 | |a Weinstein, Art. |t Market segmentation. | |
| 776 | 0 | 8 | |i Print version: |a Weinstein, Art. |t Handbook of market segmentation. |b 3rd ed. |d New York : Haworth Press, ©2004 |z 0789021560 |z 0789021579 |w (DLC) 2003023392 |w (OCoLC)53287834 |
| 830 | 0 | |a Haworth series in segmented, targeted, and customized marketing. | |
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