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Handbook of market segmentation : strategic targeting for business and technology firms /
Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Haworth Press,
©2004.
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| Edición: | 3rd ed. |
| Colección: | Haworth series in segmented, targeted, and customized marketing.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers need to know about defining, segmenting, and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximizing corporate resources. The latest edition of this marketing classic combines content and features from the previous editions with an emph. |
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| Notas: | Revised edition of: Market segmentation. Rev. ed. ©1994. |
| Descripción Física: | 1 online resource (xviii, 241 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 225-232) and index. |
| ISBN: | 0789033186 9780789033185 9780203862483 0203862481 1135185662 9781135185664 |